“What kind of CEOs want to hire a ghostwriter?” is a question I received during a mastermind coaching call the other day, and if you're a CEO who wants to write a book, you may be wondering about this too.
In my experience, they are CEOs who:
- Know they have a book inside them, but feel ’stuck’ ‘frustrated’ and like they ‘lack the creativity required to take the book from idea to paper’. In fact, in many cases, after talking with the CEOs I’ve had the fun and privilege of working with, I’ve learned that some of that comes from the stress they’re experiencing in their professional lives. In many cases, they are faced with tight schedules, long hours, and often the bar for achieving specific goals is set very high with very little room for maneuvering. So is it any wonder that many CEOs feel stifled or like they don’t have a creative bone in their bodies?
- Are at the height of their careers, and look (to the rest of the world) as if they’ve got everything going for them. But in some cases, that’s exactly the problem! Where’s the challenge? The excitement, the struggle to achieve a goal or climb the next mountain – something to test themselves against – just isn’t there anymore, and so they’re left feeling a little… flat.
- Are tired of all the constraints, the feelings of being caged in and of being undervalued. In many cases, they are starting to think about adding a new specialty or make a transition in their careers, and feel like authoring a book would be a great way to do it (and they’re right)…
- Want to find new streams of passive income into their professions, either with new or different services or adding additional products – and who know that being the author of a book gives them additional status and credibility… They also know their book can open doors because of the additional publicity and media attention they’ll get, and build the expert status they deserve…
Now it’s also true that some of my clients are a little self-conscious, or embarrassed or a little unsure of how the whole process works when they first get in touch with me. But that’s perfectly normal – it’s always a little unsettling to go into uncharted territory for the first time.
And that’s one of the reasons my clients appreciate my strict rules about confidentiality and protecting their privacy.
And usually about halfway into our first phone interview, I can feel them start to relax – especially when they’re able to ask questions about my process of working with them on their book, and learn that I work my schedule around theirs… or when they find out that there are several different methods we can use when we start putting the book together – and that they get to choose the method they’re the most comfortable with.
They’re usually relieved to find out that, thanks to my proprietary and proven approach to ghostwriting, they will have a completed, ready to go manuscript within three to six months, that’s been designed to work around their often hectic and unpredictable schedules…
Isn’t it time for you to join these CEOs who have gone from feeling stuck and frustrated to experiencing the satisfaction, excitement and joy of personal and professional achievement? If you’re ready to become an author of your own book, and you’ve decided to make it happen in 2010, then give me a call… and let’s see if we can work together to make your book a reality.
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